Sports betting has become increasingly competitive. As technology advances, more tools become available to both punters and bookmakers, in the race against to gain an edge over each other. One of the key tools many sports bettors use are odds comparison apps, which show the prices offered by different companies.

Here you can find out the reasons why you should download a comparison app to your smartphone or tablet.  First is a quick explanation of how to find value, and why odds comparison sites are so important. Then you can discover two of the most popular mobile comparison apps for Apple and Android devices - Oddschecker and Betrescue.

The Secret Of Finding Value

Assuming that every possible outcome could happen, the job of both bookmaker and punter is to figure out the likelihood of each result. For the sportsbook, once the initial prices are published and bets are being taken, it is then a case of balancing all the odds to ensure they profit, or at least minimise their losses, no matter what the result is.   

For a sports bettor, the most common way of getting value from a bookmaker is to find an outcome that they believe is offered at the wrong price. As the odds setters at different companies will have different opinions to their competitors and customers, prices can vary. It is in these variations where value can be found, and this is why being able to quickly compare different bookmaker's prices is important. 

Since 1999 Oddschecker have been providing real-time prices from a number of leading bookmakers, across a wide variety of events. The site was acquired by media giants, Sky in 2007 and is now part of the Sky Betting and Gaming Network, operated by CVC Capital Partners. 

iOS users can download the app from the Apple Store, while other devices, including Androids can access Oddschecker via their mobile-friendly site. While you need to register an account to use the app, this is not necessary on the mobile site. Registration allows more options however, including letting you customise your main markets, and allowing Oddschecker to access your sportsbook accounts, which lets you place bets directly through their site.

Oddschecker homepage shows the most popular wagers currently being taken, along with their top prices. To view the odds, you can tap the icons to see the prices for your selected sports, or the default top choices of football, racing and golf. Alternatively you can pull up the full list by going to 'A-Z Sport'.

Once your sport is selected simply choose your event and you will be shown what the top prices are, and which bookmakers is offering them. To get all the prices, click on the selection and every bookmaker's odds will be displayed, along with place terms if applicable. As well as the win lines, you can find a menu at the top, which allows you to view all the betting lines available for any event.

Canadians love sport! Whether it is football, basketball or lacrosse, you can find huge excitement generated by Canada's fans. And that's without mentioning ice hockey! This is the sport the country is most passionate about . In addition to Olympic success, Canada fields seven teams the National Hockey League (NHL), including the two most successful teams in Stanley Cup history - the Montreal Canadiens and the Toronto Maple Leafs.

Where there is a strong connection with sports, there are people wagering on the outcome. In Canada, thanks to internet sportsbooks, along with modern Android and Apple devices, you can place bets wherever you are. Here you can find out about two of the best Canadian bookmaker apps from Bet365 and Bodog.

Bodog was famously founded in 1994, by Canadian entrepreneur Calvin Ayre. Promoted as a lifestyle company within gaming, Bodog's adrenaline fuelled, playboy brand won over many fans, and it soon became the most recognised sportsbook in North America. Bodog is licensed by the Caribbean Nation of Antigua.

While Bodog does not have a dedicated app, their website is mobile-friendly and can be accessed via the browser on your device. Here you can easily log into your account, place bets and navigate easily around the site. You can also add a shortcut to your Android, Apple or Windows Phone Lumia device, which takes you directly to Bodog, much in the same way that an app would.

Bodog App Look & Features

The mobile betting site is decorated in the familiar black and red of the Bodog brand. The front page shows the moneylines, along with a photo for the major live events currently happening. These can be scrolled through sideways.

As you move down the screen, there are more odds for featured competitions, both currently running and coming soon. You can access the full range of markets by clicking on the green 'sports' bar near the top.

The menu icon in the top corner, allows you to jump over to the casino or online poker site. In addition to this, you can find out about all the new promotions, refer a friend offer and the 94 loyalty club. The menu also hosts 'how to' guides and some cool articles, including season previews and gaming advice.

Once you have logged in, you can access all the account features you can find on the Bodog desktop site. This includes making deposits and withdrawals, changing your personal details, or checking your betting history.

Bodog Markets And Odds Quality

Bodog is very focused on the major north American sports, including football, basketball and baseball. Here you can find all the major US leagues covered, along with their Canadian and College counterparts.

Under the sports menu, you can find other major betting activities, including tennis, soccer and golf, along with alternative ones like Aussie Rules and UFC. Under each market you can find many different lines and prop bets to keep you entertained.

Bodog provides good odds value for sports-bettors. They often have better prices than other competition in Canada, plus their bonuses and loyalty scheme can really add to your bottom line.

Bonuses & Offers From Bodog

Bodog offers new accounts a 100% match on their first deposit, up to $100. This bonus can be used across the entire Bodog platform, so you can enjoy some casino games or a few hands of poker too. There are wagering requirements to bear in mind, before you can withdraw without losing your bonus, so make sure your check out the current terms and conditions. 

If there are two things Australians are notorious for it is sports and gambling! The country has enjoyed great success in many international fields such as rugby and cricket, including the high pressured Ashes matches against England . Aussies love their home grown Aussie Rules football too, and huge crowds gather to watch top teams like Freemantle and Hawthorn, compete in the AFL each year.

Given that Australia is one of the biggest gambling nations in the world, it is no surprise sports betting is popular. The country licenses its own online betting sites, resulting in many companies opening up Australian specific sportsbooks. Modern mobile technology, has resulted in these developing apps, and here you can discover two of the best Australian bookmaker apps for betting on Australian sports.

Tracing its history back to the 1930s, William Hill is one of the most respected names in the bookmaking industry. Since taking over Sportingbet, Centrebet and Tom Waterhouse, and rebranding them under the William Hill  moniker, the company has positioned itself as a firm competitor in the Australian market.

Internationally the William Hill betting app is highly regarded, so it is no surprise the .au app is equally as good. The app runs on all modern devices including Android, iOS, Blackberry and Windows. You can download it to your smartphone or tablet directly from the site, and Apple users can find it in their App Store too.